Benny Luo

With over 15 years in international content business and a strong industry track record of identifying international non-scripted formats with potential in the Chinese market, Benny is experienced in format creation and adaption, commissioning, and international co-production. He's worked with creative and production teams from BBC, ITV, Fremantle Media, All3 Media, NHK, KBS etc and made content ranges from shiny floor entertainment, factual entertainment, reality TV and documentaries.  

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Benny’s role at NHNZ Worldwide is to build relationships with Chinese broadcasters, streamers, and production companies and to identify and promote opportunities in co-production and sales.