Benny Luo

China Specialist Market Lead

Benny Luo

With over 15 years in international content business and a strong industry track record of identifying international non-scripted formats with potential in the Chinese market, Benny is experienced in format creation and adaption, commissioning, and international co-production. He's worked with creative and production teams from BBC, ITV, Fremantle Media, All3 Media, NHK, KBS etc and made content ranges from shiny floor entertainment, factual entertainment, reality TV and documentaries.  

Benny’s role at NHNZ Worldwide is to build relationships with Chinese broadcasters, streamers, and production companies and to identify and promote opportunities in co-production and sales.