NHNZ is building on its reputation as a leading supplier of remarkable standard definition (SD) footage in a campaign that will position the company as a pre-eminent supplier of high definition (HD) footage.
The company's footage service, NHNZ Moving Images, features almost 10,000 hours of NHNZ's own SD and HD footage and, boasts one of the world's largest libraries of native HD wildlife footage. The company expects to quadruple its HD footage collection in the next three months cementing its position as a significant global supplier of HD images.
NHNZ's emerging media manager Caroline Cook says the development and expansion of NHNZ Moving Images will meet the growing demand for quality HD footage. The company, which films all its productions in HD, is taking a two pronged approach to expanding its service.
"We've been proactively negotiating contracts with third parties to on-sell their footage both for use in NHNZ's own productions and to satisfy clients' requests. At the same time we're embarking on a major digital logging campaign to ensure our HD footage is easily accessible."
In addition to its own extensive collection of footage shot in unique locations around the globe, NHNZ represents HD material for Spanish-based Shots Film & Video, Greg Hensley and Computerised Time Lapse UK Ltd. Late last year over 80 other production houses and filmmakers were approached resulting in the addition of tens of thousands of hours of new HD footage to the service from some of the world's top cinematographers.
These collections feature stunning images from around the world as well as specialist content, including underwater imagery and aerial footage shot from a gyro-stabilised helicopter, promising unique material from rarely seen locations.
"Because NHNZ is commercially driven, we're extremely client focussed and are committed to quick turnaround on footage requests," Ms Cook says.
Negotiations are continuing with several other holders of HD Footage to further bolster the collection and enhance NHNZ's holdings across the board.