Video content now accounts for nearly 74% of all online engagement.* Recognising this movement alongside global consumer trends of authenticity and a return to nature, NHNZ have launched a new short-form division. WiLD Studios, with international brand marketer and executive producer Carolyn Managh at the helm, is on a mission to strengthen connections between brands, nature and wildlife. WiLD Studios produces cinematic short-form content – anything from 30 seconds to 30 minutes – by tapping into NHNZ’s remote production crews located in key wildlife destinations around the world.
NHNZ Managing Director Kyle Murdoch says, “WiLD Studios is the natural next step in the evolution of NHNZ. We’ve had a love affair with wildlife for over 40 years, including 10 years producing long-form documentaries co-funded by brands such as Samsung and Buick. Combine this experience with a growing appetite for short-form content and then add Carolyn’s marketing and agency experience into the mix, and we have a world class offering. This is part of NHNZ’s long-term strategy to be a best-in-class producer across a range of content offerings.”
Right out of the gate, WiLD Studios’ first big initiative is a collaboration with WWF New Zealand (spearheading the project for global). Project Extraordinary is a competition that will see one creative agency potentially make history. The challenge invites creative minds globally to develop a short-form video concept that demonstrates how sustainability is desirable and fresh; to encourage 1 billion consumers globally to make more than 50% of their purchases based on sustainability as one of the top 3 decision triggers, by 2020.
“WiLD Studios celebrates the magnificence of our natural planet, with the mission of strengthening connections between brands, nature and wildlife. Whether it’s Antarctica, Mainland China, the Siberian Desert or the Amazon, we can make it happen with remote production crews experienced in cinematic 4K filming to international broadcast standards,” explains Carolyn Managh.
* The State of Video Marketing in 2017 – Demand Metric Report. Vidyard.
Photo credit: iStock.com / Paul Wolf.